Thursday, February 23, 2012

THE BATTERSEA POWER STATION, London. An Art Deco masterpiece which will disappear

Newspapers report that a long and sad story is coming to its end: the old coal power station of Battersea, London, after almost 30 years of attempts to plan its re-use, will be demolished to make room to a big luxury flat compound.
All of Art Deco architecture lovers and all of rock music ones know what it means: we'll lose forever the greatest industrial building in that style in Europe and we'll lose forever the subject of the Pink Floyd's "Animals" record cover.


Here below a short chronology of the Station's history, for further infos about Battersea Power Station look at:
http://en.wikipedia.org/wiki/Battersea_Power_Station
http://www.batterseapowerstation.org.uk/index.html


1929: Starts the building of Battersea Power Station in London.Last exterior's design is by Sir Giles Gilbert Scott, who designed also the other power station at bankside (more lucky, since it has been restored and now hosts the Tate Modern gallery). First projects and interiors' decor were made by a team of famous architects, including T.P. O'Sullivan.Building and interiors' decoration style is a masterpiece of Art Deco style: bricks, italian marbles, low-reliefs artpieces, decorated control panels make of the station a great example of the 1930s look and taste.

1935: Battersea starts producing energy (234 MW)

1955: Battersea B (509 MW) is built

1977: Pink Floyd put on their LP "Animals" cover an image of Battersea, with a flying pig between the chimneys.

1983: Pollution and obsolescence make the station being closed.Begins a quest for re-using area and buildings but costs look huge and plans not profitable.

2012: Announcement that the building will be demolished. The largest brick building in Europe will die.

Since i think that Second Life can be even an easy opportunity to preserve our memories in a very impressive way, and since a lot of my work is dedicated to Art Deco, i thought to make a model of that building, in the hope to find a place where it can be shown to public. The model is an homage to that great monument of past industry, design and culture.





I put also for sale a smaller (but resizable) copy of the model in my Melu Deco main store at Old Hollywood.

Tuesday, January 17, 2012

Proud winner of the photo contest Winter in Berlin!


When snow started falling on 1920 Berlin, a photo contest has been published for pics inspired to that magical scenery. I spent a great night wandering around the city and shooting beautiful corners covered by the white. But i never had thought that my pics would be appreciated so much to make me win the contest!

Now I received the notice of the winning I'm happy twice: first 'cause my pic has been judged well, second 'cause Berlin is one of my preferred places in SL since my beginning. I remember when I arrived by chance to Flashmans - another place I did learn loving so much! - and a lady, seating on the bar and wearing a wonderful dress (I was not aware of it, but i was discovering then the great clothes by Sonatta Morales), told me about 1920 Berlin.
Being a lover of history and art, and mostly of the style and art of the decades between the two WW, my curiosity arose up and i couldn't wait to visit that place.

I went there with a close friend, Maizon Rayna, and it has been a stunning visit! We were speechless seeing the historical atmosphere of the still unfinished city, the narrow streets and the broad Unter den Linden, the slums with walls covered by political propaganda and the luxury cafes and hotels...
Then, we saw a lady entering a door... despite she did seem very busy, Maizon has been bold and asked her about the place. So we met Jo Yardley, who wore yet her now famous barmaid apron :) She drove us for a while around the city, and finally showed us a brand new club: it was the Keller!

Months after, when i started my brand Melu Deco, I wished it would be appreciated there, since my furniture style is exactly that of the time in which Berlin lives. Frau Yardley gave me a shop on rent, but she was a bit worried I shouldn't like that it was beneath the "Gentleman's club".
On the other hand, I found that a nice thing, and i was right! I met there some wonderful friends, like Pola Solo, and i could have the joy to see sitting in my shop (what better than a furniture shop to sit down and chatting?) many Berliners.





The following story would be long to tell: i lived some great and dramatic moments of the Berlin life, from the Miss Berlin Contest, to the moving church service for the anniversary celebrated by Father Cuthbert Helendale, to the impressive self distruction of the old city made by Frau Yardley when she built the new SIM and moved Berlin there...



At that time, Frau Yardley has been so kind to drive me through a desert, still closed SIM: crazily driving her car - as usual ;) - she showed me the new city, and I was speechless again: without losing anything of its style and of its historical accuracy, the small city I knew was become a metropolis!
In the new SIM I could get two Melu Deco shops: one in the visitors' area, the other one at the no.6 of the awesome Alexanderplatz. I'm always delighted when i take the train to Berlin and, going out from the Station, I see my sign in that famous square :)







I regret missing a lot of events, and to have too few time to enjoy often the slightly surreal talks at the Keller at the daily Happy Hours, but nevertheless, the list of the amazing events i take part in there is endless: luxury Mask Balls, great Burlesque and Cabaret sessions, great art exhibits, pretty holiday markets and open air feasts... All that, thanks to the tireless work made by Jo Yardley and by some other great spirits, like the art lover and expert GStone Turas, whose friendship has become one of the great thing of my SL.
Recently, then, a new attraction has been set: the Eldorado club, managed by Sonatta Morales! If somebody want to live an authentic 1920s club's atmosphere, naughty and genial, anarchic and whimsical, just go there!



I have also had the honor to see my photo exhibit Future Past in the Schloss Museum last Summer. It has been exciting to see my pics on the walls of that austere and solemn columned building!



It's also exciting seeing my furniture in the homes of many Berliners: after 18 months I keep there my shops I can proudly say they are a point of reference for the decor of many tenants. They have been presented at their beginning on the Berlin magazine, edited then by Zeno McAuley, while my last photo exhibit has been published too on the stunning magazine Styl, edited by GStone Turas, whose kindness and friendship made her also sponsor the exhibit.

Now, I'm happy to see my portrait among the ones of the Berlin Long Term Tenants, close to those of many friends and city's life protagonists. This makes me remember all the great moments i lived in this unique place and I tried to summarize in this post.



Buildings and streets are awesome and full of interesting things, but a city is made by its residents: i couldn't name all of the other people who let me share a so amazing experience, but I didn't forget them. To all of them and to all of the ones I mentioned yet I due the proudness to be able saying... I'm a Berliner!

Tuesday, January 10, 2012

MELU DECO Perfume Bottles Collection !

I created some vintage perfume bottles and i thought to sell them in a more funny way than the usual one.

I made a Gatcha with more than 50 bottles and i invite customers to collect them. Since they are transfer, ppl are able to exchange their copies with friends to complete the 10 sets of the collection. When a single set of 5 bottles is complete, the collector will receive a gift from my brand.

Moreover, bottles are entitled to famous people of the Art Deco decades, so they stimulate ppl to learn more about those great times :)


Go to Melu Deco shops, click the sign and get the "How to" notecard, for instructions, gifts' list, and more. Then... click the Gatcha and start the game!

For a better view, and for detailed pics of each bottle set, see my Flickr

MELU DECO main store

Saturday, December 31, 2011

Happy New Year!



MELU DECO
The Classy Vintage
Art Deco furniture and home accessories for SL

Melu Deco main store

Wednesday, November 23, 2011

vintAGE imAGE: photo exhibit at Seraph City

After two important exhibits i couldn't blog 'cause the lack of time, at the Schloss Museum, 1920 Berlin and at the R&D Gallery where my friends Redcin y Danny host me regularly, i got the honor to be sponsored by the Berliner Styl magazine for a photo exhibit at Seraph City, so I moved there the vintAGE imAGE exhibit, the one i held at R&D gallery in the past months.
"Vintage Image. Details from a glamorous past" is the complete title, 'cause it's centered on fragments of the reality the camera doesn't copy, but does build.


I wrote it in the introduction of the show, that now is part of an article published on the new Berliner Styl issue.



Being sponsored by GStone Turas, the magazine's editor, is really an honor: GStone is a volcan who never stops thinking and making great cultural initiatives, at her gallery in Berlin and elsewhere. She's one of the protagonists of the cultural Second Life, and one of the greatest animators of the Berlin life.



Moreover, she proposed my pics to be hosted in Seraph City, one of the great retro SIMs of SL, together with Berlin, Paris 1900, Chicago Roaring 20s, Old Hollywood and a few others, more Steampunk style, like Caledon or New Babbage. I love Seraph since my first visit, when i rented a shop that is still there, close to the New Champagne Room venue. Its Art Deco architecture is one of the best examples of that style to the extent of a whole city.




No place would be more appropriate, then, than the First Bank building, that is being hosting my exhibit through to December 15th, thanks to the courtesy of its owner, Paul Creighton.



. You can find also a kiosk whre to buy the stunning issue of Styl magazine dedicated to travels.

I'm happy to show here some of the photos of the exhibit, inviting my readers to enjoy a visit there.


Wednesday, November 2, 2011

VMA Build Off - Art Deco buildings

I had the honour to be chosen for judging the Virtual Museum of Architecture seasonal Build Off.
The reason is that its theme this year was Art Deco building, so my activity in creating Art Deco furniture had given me the opportunity to give a closer look to some wonderful buildings made by professionals or even by "novices".
Fantasy, good knowledge of that style, building skills of the contestants made possible walking around a little city where the elements of Art Deco architectural style have been displayed in more than 20 buildings which go through the variety of the different types of 1920-30s architecture.

Build Off winners'buildings


I want to stress, among the others, the originality of the Jolie Serendipity's idea to build a big burl radio to host a radio station, or the stunning façade and the rigorous Art Deco interiors of the Bijoux Films venue made by Terra Tepper, or the intriguing color palette and the mix of bricks and glass in the Marcan Aridian's building.

Terra Tepper's building - tied 1st winner - professional


Marcan Aridian's building - tied 1st winner - professional


Jolie Serendipity's building - novice 1st winner



Terra Tepper's building - professional 1st winner ex aequo (interior)


I'm glad to show here the winner's buildings (thanks to courtesy of VMA staff), which will stay rezzed till the next VMA contest. It's an invite to visit that place and to enjoy the beauty of these great creations.

Hideo Inaka's building - professional 2nd winner


Hideo Inaka's building - professional 2nd winner (interior)


Granelda Oh's building - professional 3rd winner (2)


Arteer Olivia's building - novice 2nd winner


Rottin Dean's building - novice 3rd winner


Camden McAndrews' building - novice popular vote winner



These are the winners; here below a few of others noteworthy buildings among the contestant's ones:

Niamh Burnstein's building


Niamh Burnstein's building (detail)


Morgan India building


Enoch Kips' building


Sandi Glas' building


More pics of these and of other contestants' buildings have been added to my collection of Art Deco places in SL Flickr set.
Enjoy them!

Tuesday, November 1, 2011

So grateful to my friends...

My dear friends of Look Elite Model Agency Laura18 Streeter, Bourbon Zenovka, Bety Dudek and Kellis Denimore wanted to celebrate my third rezzday giving me a wonderful gift: the stunning new booties recently released by the great shoemaker Bax Coen.


Bax Booties Porto and Soho

I added them to an almost complete collection of these brand's shoes, not so many pieces, but items which marked SL shoe fashion during years.
Cute bicolor, slightly ironic high heels pumps, laced and decorated by pretty textures and great matching colors: I wear them with some MEB dresses and coats, showing how they can be paired to different outfits to express a lot of personal looks.


Soho booties with MEB Audrey coat


Soho booties with MEB Miuccia Jacket and silk pants


Porto booties with MEB Chelsea coat

(Pics are taken at two places i love much: the Cafè and the Rothko Gallery at Campus d'Art built by Cecilia Delacroix and the Cupcake SIM)